Move your audience and earn their trust.
Write your next story with me.
Hi, I’m Sim, founder of Crafted Narrative.
I started my career as a journalist, which means I've spent 15 years being professionally obsessed with one question: what's the real story here?
That instinct followed me into marketing, and it's what I bring to every client. Not just polished copy, but the sharper thinking underneath it.
I started Crafted Narrative because I kept seeing brands with something genuinely worth saying, struggling to say it. I help businesses uncover the story that sets them apart, and tell it in a way people actually remember.
Amsterdam-based, UK-born.
Editorial direction and content to match, from GTM messaging to full-funnel campaigns.
Words that earn attention and convert across landing pages, email sequences, and campaigns.
Long-form articles and SEO content that position you as the expert.
Ghostwriting, editing, and brand narratives in a voice that's unmistakably yours.
Got a project in mind? I'd love to hear about it.
Send an
email or reach out on LinkedIn.
© 2026 Crafted Narrative • Amsterdam
Made with 🤍 and too many cups of tea.
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