Words that perform. Stories that
last.

Move your audience and earn their trust.

Write your next story with me.

Sim

I write because
I can't not

Hi, I’m Sim, founder of Crafted Narrative.

I started my career as a journalist, which means I've spent 15 years being professionally obsessed with one question: what's the real story here?

That instinct followed me into marketing, and it's what I bring to every client. Not just polished copy, but the sharper thinking underneath it.

I started Crafted Narrative because I kept seeing brands with something genuinely worth saying, struggling to say it. I help businesses uncover the story that sets them apart, and tell it in a way people actually remember.

Amsterdam-based, UK-born.UK

Services

Content strategy & campaigns

Editorial direction and content to match, from GTM messaging to full-funnel campaigns.

Copywriting & messaging

Words that earn attention and convert across landing pages, email sequences, and campaigns.

Thought leadership & SEO

Long-form articles and SEO content that position you as the expert.

Editorial & brand storytelling

Ghostwriting, editing, and brand narratives in a voice that's unmistakably yours.

Brands I've worked with

"One of the best writers I've seen in my career. From SEO articles to newsletters, Sim never misses a deadline or a grammar error."
Jerry
Jerry Virta
Content Marketing & Comms
"With a unique ability to bridge the gap between creative storytelling and hard business objectives, Sim excels."
Yemi O.
Yemi Okunlola
Marketing & Product Growth Leader
“Beyond being an excellent writer, Sim brings a strong strategic perspective and understands how content needs to work for both the audience and the business."
Martyna Russo Londoño
Martyna Russo Londoño
Senior Product Manager
"Sim is the writer who reads a brief and immediately sees past the direct ask. You'll get an A+ piece of copy."
Jeroen
Jeroen de Lange
Creative Director
"A fantastic content marketer, with deep knowledge, and in total control of her craft. One of the best colleagues I have encountered."
Felipe F.
Felipe Follador
Senior Creative Project Manager
"Sim consistently delivers with both precision and initiative. She has a strong attention to detail and isn't afraid to challenge assumptions.'"
Jaisingh B.
Jaisingh Banga
Product Marketing

Let's find your story

Got a project in mind? I'd love to hear about it.
Send an email or reach out on LinkedIn.

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